Tourism in Colombia continues to grow rapidly, and 2025 promises to be a year full of opportunities for Airbnb hosts. With an increase in both international and local travelers seeking unique experiences, now is the ideal time to invest in and optimize properties for temporary accommodation.
Tourists are no longer just looking for a place to sleep, but for authentic experiences that allow them to connect with the local culture and environment. In 2025, demand for accommodations offering activities such as traditional cooking classes, personalized tours, or craft workshops is expected to rise significantly.
Opportunity: Hosts can differentiate themselves by offering additional experiences alongside accommodation, such as local guides, personalized recommendations, or partnerships with nearby businesses.
Travelers are increasingly aware of the environmental impact of their decisions. In Colombia, ecotourism and sustainable practices will be a priority in 2025. Properties that implement energy-saving systems, recycling, and promote respect for the natural environment will attract a growing segment of responsible tourists.
Opportunity: Adapt properties to be more eco-friendly by using renewable energy, reducing single-use plastics, and promoting environmentally responsible activities.
While cities like Bogotá, Medellín, and Cartagena will remain popular, a boom is expected in lesser-known destinations such as the Coffee Region, La Guajira, or the Eastern Plains. Travelers are looking to escape the crowds and discover hidden gems.
Opportunity: Investing in properties in these emerging destinations can offer high returns, especially if they stand out for their authenticity and connection with nature.
Remote work continues to rise, and Colombia is becoming an attractive destination for digital nomads thanks to its competitive cost of living and cultural offerings. In 2025, the demand for accommodations with comfortable workspaces, good connectivity, and peaceful environments will continue to grow.
Opportunity: Adapt properties with ergonomic desks, high-speed internet, and cozy common areas to attract this segment.
Travelers are looking for places that are not only functional but also aesthetically pleasing and comfortable. Modern décor, well-lit spaces, and design details will be key to attracting more bookings in 2025.
Opportunity: Invest in the décor and furnishings of properties, creating cozy and photogenic spaces that stand out on booking platforms.
2025 presents a year full of possibilities for Airbnb hosts in Colombia. Leveraging these trends will not only increase bookings but also provide memorable experiences and contribute to the development of sustainable and authentic tourism in the country. Now is the time to innovate, invest, and prepare your properties for the future of tourism in Colombia.
