The Best Cities to Invest in Airbnb in Colombia (Updated 2025)

The short-term rental market through platforms like Airbnb continues to grow in Colombia. If you’re looking for opportunities to invest in properties for tourist rentals, choosing the right city is key. Below are the best cities to invest in Airbnb in Colombia in 2025, based on profitability, tourist demand, and favorable regulations.

1. Medellín: The City of Eternal Spring

Medellín remains one of the most attractive cities for Airbnb investors due to its high influx of tourists, excellent infrastructure, and pleasant weather year-round.

Advantages:

• High demand from international tourists and digital nomads.
• Favorable regulations for short-term rentals in tourist areas like El Poblado and Laureles.
• Moderate living costs and high profitability in well-located properties.

2. Cartagena: The Premier Tourist Destination

Cartagena is one of the most visited cities in Colombia, making it an excellent destination to invest in vacation rentals.

Advantages:

• High demand year-round due to its tourist appeal and international events.
• High profitability in neighborhoods like Bocagrande, Getsemaní, and the Historic Center.
• Clear regulations for tourist rentals.

Considerations:

• High competition and elevated acquisition costs in prime areas.
• Strict regulations in certain residential areas.

3. Santa Marta: Natural Beauty and Growing Tourism

Santa Marta has been gaining popularity as a tourist destination, with its paradisiacal beaches and access to the Tayrona National Park.

Advantages:

• Constant growth in eco-tourism and adventure tourism.
• Property prices still affordable compared to Cartagena.
• High occupancy during peak seasons.

4. Bogotá: Business and Cultural Tourism

Bogotá is a city with constant demand for accommodation due to its business dynamism and cultural offerings.

Advantages:

• A diverse market that attracts both tourists and business travelers.
• High profitability in areas like Chapinero, La Candelaria, and Usaquén.
• Favorable regulations for short-term rentals in commercial sectors.

5. Cali: Culture and Emerging Opportunities

Cali is emerging as an interesting option for investors due to its cultural offerings and affordable property costs.

Advantages:

• Growing tourism, especially in the cultural and events sector.
• Relatively low property prices compared to other large cities.
• Lower competition in the Airbnb market.

Final Tips for Successful Investment:

• Research local regulations before purchasing a property for Airbnb.
• Choose strategic locations with high demand and easy access to tourist attractions.
• Optimize your property with attractive design and modern amenities to stand out from the competition.
• Consider professional management to maximize profitability and reduce operational burdens.

Investing in Airbnb in Colombia can be an excellent opportunity if you choose the right city and comply with the current regulations. With the growth of tourism and the digital economy, 2025 is shaping up to be a promising year for such investments.